I’m just surprised you can see this new product.
That’s a camouflage joke. Get it?
I’m making a camouflage joke bc we have a new camouflage hat.
It’s cool AF.
And yes, it’s camo.

But it’s not your daddy’s camo or some lame third world milsurp camo either.

It’s officially licensed MultiCam® Black- the hottest camouflage trend of 2019, here’s the official write up:

“The MultiCam® pattern was developed to effectively limit the visual and near-IR signature of a person operating across a very wide range of physical environments and seasons. After many successful evaluations, after being proven in combat, and after becoming the officially issued pattern of the US Army for all Afghanistan operations in 2010, MultiCam® is the proven multi-environment concealment solution..”

lol, then we went our put our big ole BRIGHT RED logo on it. Just for kicks.

Because we both know you really weren’t going to be invisible in the hat. In fact, you want to make a statement to those who know- you want to be seen by those who matter.

This was a pricey hat to produce, because you actually have to *license the MultiCam® pattern.

Mentioned earlier and emblazoned fashionably is our Trident and Crossed Sword Logo, with “4Ward Defense Firearms and Training” tucked neatly on the side- just small enough to be admirably noticed by those who give a damn.

This particular BLACK pattern was developed to also posses it’s own set of advantages. From multicampattern.com:

The MultiCam Black™ pattern was developed to meet the unique requirements of law enforcement officers operating in high-risk environments. It projects a distinctly authoritative presence appropriate for domestic operations. MultiCam Black™ is designed to complement an officer’s existing equipment and present a sharp, professional image for top-tier law enforcement units.”

We decided that our brand is going to be high end and have an “authoritative presence”, so here you go. This is not a cheap hat- it’s a status symbol for those who embrace the responsibility of learning to #ProtectEveryday -never being a victim and knowing how to address fear. As a part of our family, you know you are not defenseless and ultimately can rely on yourself.  That you are part of a community that encourages self reliance, and personal responsibility for self-Defense & safety.

This is what we are about. This is our community.

Does that appeal to you?

Cool, then buy your 4Ward Defense MultiCam® Black Hat today and be cool AF.